Craster Develops Custom Ranges of Luxury Accessories for Top London Hotels in 2011
By Craster Admin •
Craster has been working closely with the opening teams of some of London’s most exciting hotel projects in 2011. These have included: The Corinthia London, W London Leister Square, St. Ermins, Hilton Syon Park Hotel, and The Zetter Townhouse. Craster’s designers and project managers have worked in conjunction with the interior designers, central purchasing, food and beverage and housekeeping teams within the hotels to design and develop a large number of customized products across the different functions of each property. Of particular note are two projects:
The Corinthia purchasing team collaborated with Craster on twenty-one unique products designed to complement the subtle grandeur of this new Grand Hotel. Product development spanned all sectors of the hotel from the bedroom (polished stainless steel waste bins and amenity trays, and decorative leather-bound boxes), to the restaurant (organically shaped bread boards with recessed marble, walnut restocking trolleys)
The W Leicester Square project involved development of a bespoke range of polished stainless steel trays and bathroom accessories to compliment the contemporary, chic bedrooms designed by Concrete Architects. Craster also collaborated with the F&B team to design new brand standard menu covers and directories with embossed gold cloth covers.
